Getting paid for simply posting pictures on social media is such a dream job for everyone. Famous Individuals like a versatile actor, sports, YouTuber, or a business icon have a plethora of followers on social media which is why they get paid for their posts. For, most of us, being a social media influencer is not that easy. Having a prodigious following is a prerequisite for being an influencer. Influencers are high in demand as many companies and big firms ask individuals to have large social media following to promote their product and brand. You must have seen many actors, models, cricketers, and even bloggers promoting a particular product or a brand. The principal reason behind it is that they get paid for doing that.
However, its sort of difficult for common people like us to reach that stature where our following will be pompous enough to influence others, but it’s not impossible.
Many people ponder over the thought about how these social media influencers make money. So here is a succinct rejoinder for all your money related doubts. Well, these social media influencers get paid in multiple ways. The first one is where they get paid in the form of free products. Getting free goodies that also absolutely free is interesting, isn’t it? All you need to do is post along with those products and communicate to your followers the benefits of them. This is done so that your followers or at least some of them buy the product just because they adulate you. The second way is earning through company partnership and brand sponsorship. The companies tend to focus their marketing strategy towards the social media influencers, cause it’s cost-effective. These social media influencers get paid for posting a certain amount of posts on their social media account per weak. Also, they need to share the positive reviews and benefits of the product. Also, they need to attend certain social media campaigns. The third way is the one which is mostly seen nowadays. Many influencers post a link or code on their social media accounts which is related to the purchase of a product. If anyone uses that link or code, the person will get a certain amount of discount on it and the influencer will receive a portion of its sales. Thus, it’s a benefit for both parties.
However, the amount of money which you can earn per month depends upon certain factors –
1. Depends upon your Followers
Obviously, the more followers you have the more capacity you will hold to connect and reach diverse people. If you’re really famous, people adulating you will surely purchase what you’re promoting. This is the reason why companies and firms tend to look for social media influencers having a humongous following.
2. Depends upon your posts
Your social media posts need to be engaging and attractive to viewers. The larger and more engaged your following is, the more you can make. Even those with small social media followings can still earn money as an influencer.
3.Depends upon the length of the campaign
Well, if the campaign offered to you by any company is for a longer period of time, then the money which you’ll get will be undoubtedly more. Moreover, it might even increase along with the passage of time. It all depends upon how you promote and market the product or brand through your social media.
4. Depends upon how you ask
If you want something then ask for it because, why not!. You need certain skills with you which are negotiating pay, managing business expenses, and pitching clients. It will lead you to a big gig and a huge paycheck. Also contacting other social media influencers and taking tips from them is indeed not a bad idea.
To reach the top you need to climb the steps on your own. Being a social media influencer is not a big deal unless and until you’re not engrossed in its process. Well, some reach the top and get instant fame while some take time. Don’t give up, you never know the day when you think about giving up, it might be the day you reach your goal.
Here are some tips regarding how to be a successful social media influencer:-
1. Choose your niche
That’s the foremost thing you should be focusing upon. Pick a niche that you’re actually interested in and passionate as well as are erudite about. If you are into fashion then go for promoting clothes and other fashion products. Many influencers choose from many options like clothing, food, beauty and hair, electric gadgets as well as home designs. All you need to do is present the selected niche in the most creative way as possible.
2.Set up your social media accounts
Decide which all social media platforms you want to be active on. There are many, Facebook, Instagram, Snapchat, youtube, twitter, and the newbie in the town: TikTok. Use the same username everywhere so that your followers don’t get confused. Also, try to maintain the same profile picture and theme on all of your social media profiles. Be authentic and engaging on all the social media platforms.
3.Create a posting schedule
The most important thing is to create a posting schedule beforehand so that one of your accounts doesn’t get neglected. Also if you have a schedule of posting a picture or video, your followers will notice it and wait for your next update. For instance, if you post videos on youtube only on Wednesdays and mention several times, then it might actually happen that your followers are waiting for the upcoming Wednesday. You can also use a planning software for reminding you as well as you can select a specific topic or theme for every social media account of yours.
4.Know your target audience
Although, the target audience keeps on varying in accordance with the product or brand which you’re promoting. However, you can, in general, get to know about your followers who are your potential target audience by asking several questions. For instance, their age, preferences, their city, their likes, and dislikes. Also, you can ask some open-ended questions like -when do they visit your profile the most?, what time of the day are they most active on social media? or what kind of posts attract and engage them the most?. The answers to these questions may actually help you to generate and abridge content for your posts.
5.Apply for an affiliate partnership and contact sponsors
As your social media influence grows, your followers will also increase. This will make you eligible to apply for an affiliate partnership. However, get entire details or understand all the clauses before signing any contract. Look for partnerships that will lead to mushrooming of your account and influence. Make a list of companies with whom you would like to work and try to pitch them. Your incipient stage should be pitching the local companies or firms. The more you work and gather testimonials, the more it will help you to build a good reputation. It will open many doors for you, you can start to work with larger, higher-profile companies.
6. Promote your accounts
It means to promote all of your existing social media accounts. Because having unequal followers will lead to a bad impression. You can start an Ad Campaign to promote your page on broader platforms. You can collaborate with other social media influencers and promote each other’s accounts. Also, you can promote yourself on your own account. For instance, you can promote your Twitter account on Instagram and encourage your followers to follow you on Twitter as well. However, don’t indulge in obviate practices like paying for followers. It will crush all your efforts if the news comes out in public.
7. Interact with your followers
There are many methods to interact with your followers. You can keep a question-answer session on Twitter or
where your followers can ask you anything and you need to reply to it. Also, you can go live on Instagram and Facebook, it will give your followers a chance to actually interact with you. You can also add any followers of yours in your live session, thus making them feel special. Try to like or reply to some of the comments of your followers as well. Repost the posts where they tag you. All this for sure will help you in the long run, especially when you’re promoting something.
Being a social media influencer seems easy from the above-mentioned steps, doesn’t it? Well along with following them you need sheer dedication and patience. Playing it fair since the beginning will help you reach the top more smoothly.
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