It’s the age of the internet. We’re all letting the world know what we do, what we eat, where we go and what not. Amidst all this, it is a well known fact that we can also earn money through these pictures and videos. How can one do this? Through Instagram. The term ‘Instagram Influencer’ has recently become very popular. It has gained around 100 million users in 2019, has 400 million monthly users and 75 million daily users.
Instagram is a platform where people get inspiration to build themselves. It has the ability to provide in-app checkout as well. In this blog, we shall explore several ways through which one can earn money on Instagram.
Let’s take a sneak peek!
BECOME AN INSTAGRAM INFLUENCER.
This term, widely used by people operating Instagram, means someone who has built his/her own image on Instagram by posting pictures and videos of doing unique things. This includes food blogging, travel blogging, fashion and décor blogging, posting vlogs and musically or song covers. There are approximately 500,000 Instagram Influencers as of 2019.
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Why are Instagram Influencers needed by brands?
A part of being an Influencer is sponsoring brands and businesses. Brands approach Influencers because in the competitive market, they need an edge over all the rival brands and this can be done through media publicity. Tools like TapInfluence and Ifluenz help you find available campaigns and sponsor able products.
When it comes to being an Influencer, having a large number of followers isn’t the only thing that matters. What also matters is the content on your page and the loyalty and activity of your followers. If your followers are inactive, then your account does not hold much importance.
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New LIMITED Holiday Merch! These cute Pom Hats and Red @nerdynummies Crew Neck Sweaters are out now on RosannaPansino.com! I also posted an update video on my channel with a giveaway (link in bio)! I also inbox @shanedawson’s entire makeup line! Anyone else REALLY excited for the holidays??? ?❤️
One thing that should be noted is that since it is you who represents a brand, the audience shall be holding you accountable for the product quality. To avoid any embarrassment, one should make sure that the brand they select to promote, fit their quality standards.
Deciding what you charge as an Influencer is important. If the specific brand is one that gives out free gifts or coupons as fees, it is known beforehand by the Influencer. As far as the fee goes, most Influencers charge from $200 to $400 per post.
To increase follower activity, keeping a check on the likes and dislikes of the audience is a must. This can be done using Instagram Analytics Report.
BECOME AN AFFILIATE IN MARKETING
Affiliate marketing includes one promoting a product and getting paid per sale. Now you normally see this on ad campaigns by people working in the industry. This can be done on Instagram too.
You can post creative pictures and highlight the use of the given product in that specific post.
Companies like Share sale, Ebates and Stylinity can help you do this. These are mostly used for fashion bloggers and cosmetic promotions. Sales can be increased using trending hashtags, links and stating discounts. Essentially, affiliate marketing is about making sales and not promoting a product.
Affiliate marketing, if done ethically, is a structured and smart way to earn through Instagram. However, constant sales posts might not be favored by your audience. One has to have the ability to continue making sales without losing their audience.
While making sales for a brand, you should be careful about what you are selling. Keeping a check on the quality and being transparent about the product is what can gain the audience’s trust.
BECOME AN ENTREPRENEUR
Next on the list to be an Instagram earner is to become an entrepreneur. Unlike the first two methods, here you shall be creating and selling your own product into the market.
The production, promotion and sales, all can be done by you. This is a completely e-commerce based process.
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I’m so excited to announce the new @kkwfragrance Diamonds Collection by Kourtney x Kim x Khloé!!! This collection is really special because it’s the first fragrance collaboration I’ve done with Kourtney and Khloe for my line. Each of the fragrances really capture us individually. My scent is fresh and floral and becomes warmer as I wear it throughout the day. I can’t wait for you guys to smell how amazing these scents are!!! Launching on 11.08 at 12PM PST at KKWFRAGRANCE.COM #DiamondsCollection
One can sell their own line of clothes, create art and comics (for which you get patreons), send merchandise for your company (could be a production company, theatrical or even comics merchandise). This also includes selling your photography for other companies’ displays. Sites like Twenty20 and Community Foap help you in selling your photography.
You can create your own product, and post about it. Keep in mind that once you start making sales, order delivery is on time and quality service is provided. Word of mouth is the best way to promote your brand. So, make sure to keep up with the good reviews.
Do not consider buying fake followers, it is not the best way to go and once understood, brings down the audience’s trust.
Last thing to keep in mind about being an entrepreneur on Instagram is that the competition is greater. One should keep active tracking of their competitors and understand what makes a product better than yours. There is always scope for improvement!
SELL YOUR INSTAGRAM ACCOUNT
There’s only so much one can do on Instagram. In case you have build all that you wanted on your account and now need to detox, one way to earn through Instagram is to sell off your account.
Recommended Read: How to start and grow your career as a travel blogger and make millions
Sites like Fame Swap and Viral Accounts help you in doing exactly that. However, this does come with the condition that you should have a well-built account with a certain number of followers. Only then do you get a good price for it.
Now that you’ve read about all the ways one can earn through Instagram, what are you waiting for! Find your campaign, promote the products or even create your own. The world is your oyster!