Every startup is well acquainted with the term “Keyword Research”. Digital Marketing is no wonder dependent on it. It basically refers to the research done by experts regarding the common terminologies and phrases that people search for in search engines. The research requires an in-depth analysis. Catering the need and queries of the netizens, tracking the question asked by them and finding ways to answer those questions via the content of your website and also making continuous efforts to take your content at the top of the search engine result page. The search of the masses must align with your content.
Keyword Research forms the basis of Search Engine Optimisation (SEO), which aims to increase the visibility and online presence of your content and website. It aids in the influx of visitors to your website and controls the traffic of your content. A budding business cannot do without keyword research if it wishes to connect with people and make sure that its products and services reach a larger audience. This optimization needs prolonged practice to improve the ranking and outshine the competitors.
Did you know that broadly there exists two kinds of keyword research tools? They are Basic Keyword research and competitor-based keyword research. We have curated the list of 5 best keyword research tools that will help you hit the target:
1. Google Keyword Planner:
The most popular one owing to the fact that it’s free! However, in order to get going, one must have an AdWord account. For a business that has just begun, Google Keyword Planner might be a solution.
But not in the long run, of course. The keyword planner is definitely not the best option when it comes to accuracy. If you wish to have an insight then Moz has it all that you ought to know about Google’s very own Keyword Planner.
2. KW finder:
KW finder made it to the list because it is one of the best Keyword research tools available. It is solely dedicated to keyword research.
It facilitates the finding of longtail keywords and offers keyword ideas and helps in managing keyword research. This keyword research tool has both free and paid plans. You can begin with the free account to see if it’s worth it.
3. SpyFu:
Originally known as GoogSpy, as the name suggests it lets you spy on your competitors. It throws a light on the SEO of your competitors.
It is well equipped with compare the website module, keyword history module, domain history module and a lot more. SpyFu offers basic plans as well as Agency plans. A definite choice if you plan to keep up with the competition and explore new areas of marketing.
4. Ahrefs Keyword Explorer Tool:
Another very popular one in the bunch, Ahrefs has got Clickstream data that tells you how many clicks you are expected to get from the search engine.
Ahrefs deserves a pat on the back for the great UI. Also, you will be happy to know that you do not need to use Excel, thanks to Ahrefs’ dashboard. This will facility let you save a lot of your precious time.
5. SEMrush:
We saved the last for the best. The best keyword research tool that a blogger can ask for, hands down! This is not some basic keyword research tool.
The most exciting feature is that you can add your competitors’ URL and SEMrush is going to show you all the keywords that are ranking for the website. SERMrush gives brilliant information about Comparative Competitive Intelligence (CCI), traffic, SERP, monitor the traffic on a real-time basis and all that you possibly need. It also helps you in tapping new keyword opportunities. This tool is bound to be an entrepreneur’s top preference.
